Providing fractional marketing direction and management with 20+ years of manufacturing sector experience — active within days, with senior leadership at the level your business actually needs.
Whether a key person has left, your business has hit a growth phase, or your current team can't support the next stage — the pressure is immediate. And in manufacturing, the stakes are higher than most.
Mid-flight campaigns go dark. SEO drops. Paid media runs unmanaged. Your sales team starts asking where the enquiries have gone — and you don't have a good answer. Every week without senior marketing leadership is revenue you won't recover.
Your buyers are engineers and procurement managers. Your sales cycles are long. Your buying committees include technical, commercial, and operational stakeholders. A generalist marketer will spend your budget getting up to speed — not delivering results.
A senior marketing hire takes 3–6 months to recruit and another 3 months to fully onboard. That's close to a year of lost momentum — and still no guarantee they'll understand specification-led selling or your sub-sector.
Strategy, SEO, PPC, HubSpot, CRO, content, social, reporting — no single hire does all of this well. Fractional leadership gives you one accountable lead and covers every gap.
You'll get access to every discipline you need, all with deep manufacturing sector knowledge built over two decades.
We've designed our process to get expert manufacturing marketing resource into your business as fast as possible — without compromising on quality, fit, or commercial focus.
We understand your business, your sales process, the gap you need to fill, and what success looks like in your market.
We match you with the right fractional lead and brief them fully on your sector, ICP, buying environment, and commercial goals.
Your fractional lead is active within days — running campaigns, managing suppliers, and reporting directly to you.
Available as your business needs them, without additional hiring.
Whether you need hands-on campaign management or board-level strategic direction, we match the right fractional leader to your brief — and scale up or down as your business evolves.
Day-to-day marketing execution and management
Strategic leadership with commercial accountability
For businesses with no internal marketing lead
"Most manufacturers don't need a full-time Marketing Director. They need the right level of senior expertise, at the right moment — without the overhead, the risk, or the three-month notice period."
We're not a generalist agency that occasionally works with manufacturers. Engineering, industrial, and manufacturing businesses are our primary focus — and have been for over two decades.
Stuart has worked across aerospace, automotive, precision engineering, food and beverage, oil and gas, industrial services, and more — before walking through your door.
We understand RFQ journeys, specification-led selling, distributor channels, and multi-stakeholder buying committees. No ramp-up time. No budget spent on education.
Stuart covers strategy, digital, creative, HubSpot, CRO, SEO, PPC, and content — all under one roof.